EXPLORE US

Vision

homechoice is a leading South African homeware retailer. For over 35 years we’ve helped our customers create beautiful homes they love with an innovative range of quality products they can afford.

Our Behaviours

• Wow my customer
• Walk in my customers’ shoes
• Deliver on my promises
• Deliver insight-led solutions my customers need


• Treat the business as my own
• Take accountability
• Be curious, creative & explore opportunities
• Do it right & at the right time


• Play as a team
• Be helpful
• Be inclusive
• Find the fun

Driven by Diversity

We are powered by people. We believe that a range of opinions grows genuine engagement. Our proactive, creative environment makes us better versions of ourselves. In essence, people want to be heard and we are here to listen, help and encourage our team. We strive to be bold and authentic, to share knowledge and to be a part of a journey that ends in success.

Making a Difference

HomeChoice Development Trust Founded in 2005, the HomeChoice Development Trust manages the corporate social responsibility strategy of the group.